Like most established companies, Muhimbi's team frequently attends tradeshows. Not just to visit the super interesting sessions, but also as exhibitors to talk to potential customers and meet other players in our market.
We thoroughly enjoy these shows, but if you think about it.... it is madness. Not the objective, that is still important, but the logistics. The Muhimbi staff that attends these shows is based in the UK. The shows are generally in mainland Europe, all over the US and in Australia.
Let's take the recently cancelled - for obvious reasons - Vegas conference as an example. Create and ship a booth to Vegas, purchase expensive flights and even more expensive hotels for Muhimbi's trade show staff, and pay for the show itself. Add a week's loss of productivity for each person attending the show as well as food, drinks and other expenses and the results are .... priceless.... not!
Certainly, there are benefits to face-to-face meetings, and it is great to travel the world, but let's just face it, it is an expensive hassle and there are better alternatives.
Take the awesome team from Collab365 as an example. They have had the foresight to start doing these online conferences years ago. As a result they have a major head start over the competition who - due to this annoying virus that is doing the rounds - are scrambling to move their existing conferences online, with very mixed success and backed by questionable economics.
Look at the awesome line up of speakers. There is no need for these people to get on a plane and take a week out of their schedule to deliver their interesting talks. Sure they still need to prep each session meticulously, but then it is just a matter of turning on the web cam, dusting off the bookshelf behind your chair so it doesn't look embarrassing on video, and away you go.
I have watched their previous sessions, they are excellent and super slick, it is exactly what you need from an online event, and most importantly it is free to attend and very nice to the planet.
We are in no way associated with Collab365, but we did reach out to see if we can share links to their upcoming GlobalCon2 conference (Don't worry if you are reading this after the event has taken place, all archived content is available at a VERY reasonable price, and I am sure there will be an equally awesome GlobalCon3 or 4 or ....)
Signing up is easy and free, just follow this link and take it from there.